Russell and Atwell
Retainer work
Branding
Digital Campaign
Russell and Atwell
Russell and Atwell
A digital transformation that elevates the luxury car buying experience, bringing the showroom's sophistication to the screen.
Client
Giles Atwell and Steve Russell
Released
September 1, 2025
Timeframe
12 months
Project Type
Retainer work
Technology
Russell and Atwell
Overview
A little while later, our paths crossed for real. Paul was at Get Baked when Russell & Atwell came on board for a collaboration, and working together on that launch was the start of everything. Two food brands with big personalities, one shared product, and a lot of fun getting it right. Somewhere in the middle of it all, the Russell & Atwell team became people we genuinely wanted to keep working with.
Most of our client stories start with an email or a phone call. This one started on the sofa. Like a lot of the country, we watched Russell & Atwell walk into Dragons' Den and deliver a pitch that was just about perfect - confident, warm, and backed by a product people clearly loved. We remember thinking that's a brand that's going places. We didn't know yet that we'd be along for the ride.
Russell and Atwell
The Challenge
Today, Black Butter is Russell & Atwell's content partner. We look after their media and content creation, working closely with the team as an extension of the business rather than a supplier on the outside. It's a relationship built on trust, quick decisions and a shared love of making food look as good as it tastes.
Online, your product photos are your shop window. We shoot clean, consistent product imagery for Russell & Atwell's own Shopify store and the third-party retailers and marketplaces that stock them. Every shot is built to spec, so the brand looks sharp and recognisable wherever customers find it - and so every listing does its job of turning a browse into a basket.
Russell and Atwell
The Solution
A brand that's been on national TV gets noticed, and it needs imagery that's ready for the spotlight. We produce PR imagery that gives press, partners and retailers something worth printing - polished, on-brand and full of the personality that won people over in the first place.
Why it works We've known Russell & Atwell from both sides of the screen - as fans first, then as collaborators, and now as their content team. That history means we understand the brand properly: what it stands for, how it talks and what it needs to grow. Less briefing, more doing, and work that always feels like them.
Russell and Atwell
Russell and Atwell
Performance Results
Whether you're fresh out of the Den or just getting started, we'd love to help you look the part. We bring the same care, honesty and creativity to every brand we work with, big or small, and we're never happier than when we're helping a good food business become a great one. Got a brand with a story worth telling? Come and talk to us.
Engagement
Increase in test drive bookings
Efficiency
Reduction in sales cycle
Conversion
Increase in qualified leads
Russell and Atwell
Final thoughts
Russell and Atwell
Credits
Marco Rossi
Elena Chen
Lucas Weber
Sofia Zhang
Project Lead
Creative Director
UI Designer
Lead Developer
Previous Project
Next Project
Russell and Atwell
Retainer work
Branding
Digital Campaign
Russell and Atwell
Russell and Atwell
A digital transformation that elevates the luxury car buying experience, bringing the showroom's sophistication to the screen.
Client
Giles Atwell and Steve Russell
Released
September 1, 2025
Timeframe
12 months
Project Type
Retainer work
Technology
Russell and Atwell
Overview
A little while later, our paths crossed for real. Paul was at Get Baked when Russell & Atwell came on board for a collaboration, and working together on that launch was the start of everything. Two food brands with big personalities, one shared product, and a lot of fun getting it right. Somewhere in the middle of it all, the Russell & Atwell team became people we genuinely wanted to keep working with.
Most of our client stories start with an email or a phone call. This one started on the sofa. Like a lot of the country, we watched Russell & Atwell walk into Dragons' Den and deliver a pitch that was just about perfect - confident, warm, and backed by a product people clearly loved. We remember thinking that's a brand that's going places. We didn't know yet that we'd be along for the ride.
Russell and Atwell
The Challenge
Today, Black Butter is Russell & Atwell's content partner. We look after their media and content creation, working closely with the team as an extension of the business rather than a supplier on the outside. It's a relationship built on trust, quick decisions and a shared love of making food look as good as it tastes.
Online, your product photos are your shop window. We shoot clean, consistent product imagery for Russell & Atwell's own Shopify store and the third-party retailers and marketplaces that stock them. Every shot is built to spec, so the brand looks sharp and recognisable wherever customers find it - and so every listing does its job of turning a browse into a basket.
Russell and Atwell
The Solution
A brand that's been on national TV gets noticed, and it needs imagery that's ready for the spotlight. We produce PR imagery that gives press, partners and retailers something worth printing - polished, on-brand and full of the personality that won people over in the first place.
Why it works We've known Russell & Atwell from both sides of the screen - as fans first, then as collaborators, and now as their content team. That history means we understand the brand properly: what it stands for, how it talks and what it needs to grow. Less briefing, more doing, and work that always feels like them.
Russell and Atwell
Russell and Atwell
Performance Results
Whether you're fresh out of the Den or just getting started, we'd love to help you look the part. We bring the same care, honesty and creativity to every brand we work with, big or small, and we're never happier than when we're helping a good food business become a great one. Got a brand with a story worth telling? Come and talk to us.
Engagement
Increase in test drive bookings
Efficiency
Reduction in sales cycle
Conversion
Increase in qualified leads
Russell and Atwell
Final thoughts
Russell and Atwell
Marco Rossi
Elena Chen
Lucas Weber
Sofia Zhang
Project Lead
Creative Director
UI Designer
Lead Developer
Previous Project
Next Project
Russell and Atwell
Retainer work
Branding
Digital Campaign
Russell and Atwell
Russell and Atwell
A digital transformation that elevates the luxury car buying experience, bringing the showroom's sophistication to the screen.
Client
Giles Atwell and Steve Russell
Released
Sep 1, 2025
Timeframe
12 months
Project Type
Retainer work
Technology
Russell and Atwell
Overview
A little while later, our paths crossed for real. Paul was at Get Baked when Russell & Atwell came on board for a collaboration, and working together on that launch was the start of everything. Two food brands with big personalities, one shared product, and a lot of fun getting it right. Somewhere in the middle of it all, the Russell & Atwell team became people we genuinely wanted to keep working with.
Most of our client stories start with an email or a phone call. This one started on the sofa. Like a lot of the country, we watched Russell & Atwell walk into Dragons' Den and deliver a pitch that was just about perfect - confident, warm, and backed by a product people clearly loved. We remember thinking that's a brand that's going places. We didn't know yet that we'd be along for the ride.
Russell and Atwell
The Challenge
Today, Black Butter is Russell & Atwell's content partner. We look after their media and content creation, working closely with the team as an extension of the business rather than a supplier on the outside. It's a relationship built on trust, quick decisions and a shared love of making food look as good as it tastes.
Online, your product photos are your shop window. We shoot clean, consistent product imagery for Russell & Atwell's own Shopify store and the third-party retailers and marketplaces that stock them. Every shot is built to spec, so the brand looks sharp and recognisable wherever customers find it - and so every listing does its job of turning a browse into a basket.
Russell and Atwell
The Solution
A brand that's been on national TV gets noticed, and it needs imagery that's ready for the spotlight. We produce PR imagery that gives press, partners and retailers something worth printing - polished, on-brand and full of the personality that won people over in the first place.
Why it works We've known Russell & Atwell from both sides of the screen - as fans first, then as collaborators, and now as their content team. That history means we understand the brand properly: what it stands for, how it talks and what it needs to grow. Less briefing, more doing, and work that always feels like them.
Russell and Atwell
Russell and Atwell
Performance Results
Whether you're fresh out of the Den or just getting started, we'd love to help you look the part. We bring the same care, honesty and creativity to every brand we work with, big or small, and we're never happier than when we're helping a good food business become a great one. Got a brand with a story worth telling? Come and talk to us.
Engagement
Increase in test drive bookings
Efficiency
Reduction in sales cycle
Conversion
Increase in qualified leads
Russell and Atwell
Final thoughts
Russell and Atwell
Marco Rossi
Elena Chen
Lucas Weber
Sofia Zhang
Project Lead
Creative Director
UI Designer
Lead Developer
Previous Project
Next Project
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…