Silvers Deli
Digital Product Design
Branding
Product Design
Mobile App
Silvers Deli
Silvers Deli
A digital ecosystem that transforms how athletes interact with their performance wear, creating a seamless connection between garment and user through innovative techno
Client
Stride Athletics
Released
October 11, 2025
Timeframe
2 months
Project Type
Digital Product Design
Technology
React Native Motion Analysis API Machine Learning Cloud Architecture
Silvers Deli
Overview
A good collab only works when both sides genuinely get each other. Working on the Get Baked and Silvers drop meant long days, a lot of back and forth, and a shared obsession with getting the details right. That's where the trust was built. By the time it launched, we weren't just two businesses sharing a product - we were people who'd enjoyed making something together and wanted to do it again.
Some of the best working relationships start by accident. Ours with Silvers Deli started in the middle of a collaboration. When Silvers teamed up with Get Baked, Paul was on the Get Baked side, working closely with the Silvers team to bring the collab to life. Somewhere between the planning, the shoot days and the launch, it became clear we saw food the same way. So when Black Butter came along, Silvers was one of the first places we wanted to point our cameras.
Silvers Deli
The Challenge
Silvers is all about the sandwich - a tight menu, brilliant bread and fillings that don't cut corners. That kind of focus deserves content with the same care. We shot sandwiches the way they should be seen, from the first slice to the final stack, with close-up detail that makes you hungry and a locked-off build that lets the craft speak for itself. No gimmicks, no clutter, just great food made to look as good as it tastes.
Great delis are about the people as much as the food. We filmed pieces to camera alongside the build, giving Silvers a voice and a face, not just a feed full of pretty sandwiches. It's the kind of content that helps customers feel like they already know you before they walk through the door.
Silvers Deli
The Solution
Every shoot was planned to work hard beyond a single post. Each day gave Silvers a bank of footage - hero shots, cutaways and process clips - that could be cut and re-cut across reels, stories and ads for weeks afterwards. Less time on set, more content in the bank.
React Native Motion Analysis API Machine Learning Cloud Architecture
Why it works Because it started as a friendship built on doing good work together. We understand what Silvers stands for, how they talk, and what makes their food different. That shared history means less explaining and more making - and content that feels genuinely theirs.
Silvers Deli
Silvers Deli
Performance Results
What that means for you If you run a food business that's obsessive about the details, we'd love to bring that same care to your content. Whether we meet on a collab, a shoot day or over a sandwich, the aim is always the same - show people exactly why you're worth the trip. Got something worth shouting about? Let's talk.
User Engagement
Daily active users
Feature Adoption
Users utilizing advanced analytics
Performance Impact
Users report improved training efficiency
Silvers Deli
Final thoughts
The Stride Apex digital platform demonstrates how thoughtful digital product design can enhance physical products. By creating an intuitive interface for complex technology, we've helped transform smart athletic wear from a novelty into an essential training tool.
Silvers Deli
Credits
Rachel Chen
Marcus Thompson
Dr. Sarah Williams
David Park
Digital Product Lead
UX Director
Data Scientist
Technical Architect
Previous Project
Next Project
Silvers Deli
Digital Product Design
Branding
Product Design
Mobile App
Silvers Deli
Silvers Deli
A digital ecosystem that transforms how athletes interact with their performance wear, creating a seamless connection between garment and user through innovative techno
Client
Stride Athletics
Released
October 11, 2025
Timeframe
2 months
Project Type
Digital Product Design
Technology
React Native Motion Analysis API Machine Learning Cloud Architecture
Silvers Deli
Overview
A good collab only works when both sides genuinely get each other. Working on the Get Baked and Silvers drop meant long days, a lot of back and forth, and a shared obsession with getting the details right. That's where the trust was built. By the time it launched, we weren't just two businesses sharing a product - we were people who'd enjoyed making something together and wanted to do it again.
Some of the best working relationships start by accident. Ours with Silvers Deli started in the middle of a collaboration. When Silvers teamed up with Get Baked, Paul was on the Get Baked side, working closely with the Silvers team to bring the collab to life. Somewhere between the planning, the shoot days and the launch, it became clear we saw food the same way. So when Black Butter came along, Silvers was one of the first places we wanted to point our cameras.
Silvers Deli
The Challenge
Silvers is all about the sandwich - a tight menu, brilliant bread and fillings that don't cut corners. That kind of focus deserves content with the same care. We shot sandwiches the way they should be seen, from the first slice to the final stack, with close-up detail that makes you hungry and a locked-off build that lets the craft speak for itself. No gimmicks, no clutter, just great food made to look as good as it tastes.
Great delis are about the people as much as the food. We filmed pieces to camera alongside the build, giving Silvers a voice and a face, not just a feed full of pretty sandwiches. It's the kind of content that helps customers feel like they already know you before they walk through the door.
Silvers Deli
The Solution
Every shoot was planned to work hard beyond a single post. Each day gave Silvers a bank of footage - hero shots, cutaways and process clips - that could be cut and re-cut across reels, stories and ads for weeks afterwards. Less time on set, more content in the bank.
React Native Motion Analysis API Machine Learning Cloud Architecture
Why it works Because it started as a friendship built on doing good work together. We understand what Silvers stands for, how they talk, and what makes their food different. That shared history means less explaining and more making - and content that feels genuinely theirs.
Silvers Deli
Silvers Deli
Performance Results
What that means for you If you run a food business that's obsessive about the details, we'd love to bring that same care to your content. Whether we meet on a collab, a shoot day or over a sandwich, the aim is always the same - show people exactly why you're worth the trip. Got something worth shouting about? Let's talk.
User Engagement
Daily active users
Feature Adoption
Users utilizing advanced analytics
Performance Impact
Users report improved training efficiency
Silvers Deli
Final thoughts
The Stride Apex digital platform demonstrates how thoughtful digital product design can enhance physical products. By creating an intuitive interface for complex technology, we've helped transform smart athletic wear from a novelty into an essential training tool.
Silvers Deli
Rachel Chen
Marcus Thompson
Dr. Sarah Williams
David Park
Digital Product Lead
UX Director
Data Scientist
Technical Architect
Previous Project
Next Project
Silvers Deli
Digital Product Design
Branding
Product Design
Mobile App
Silvers Deli
Silvers Deli
A digital ecosystem that transforms how athletes interact with their performance wear, creating a seamless connection between garment and user through innovative techno
Client
Stride Athletics
Released
Oct 11, 2025
Timeframe
2 months
Project Type
Digital Product Design
Technology
React Native Motion Analysis API Machine Learning Cloud Architecture
Silvers Deli
Overview
A good collab only works when both sides genuinely get each other. Working on the Get Baked and Silvers drop meant long days, a lot of back and forth, and a shared obsession with getting the details right. That's where the trust was built. By the time it launched, we weren't just two businesses sharing a product - we were people who'd enjoyed making something together and wanted to do it again.
Some of the best working relationships start by accident. Ours with Silvers Deli started in the middle of a collaboration. When Silvers teamed up with Get Baked, Paul was on the Get Baked side, working closely with the Silvers team to bring the collab to life. Somewhere between the planning, the shoot days and the launch, it became clear we saw food the same way. So when Black Butter came along, Silvers was one of the first places we wanted to point our cameras.
Silvers Deli
The Challenge
Silvers is all about the sandwich - a tight menu, brilliant bread and fillings that don't cut corners. That kind of focus deserves content with the same care. We shot sandwiches the way they should be seen, from the first slice to the final stack, with close-up detail that makes you hungry and a locked-off build that lets the craft speak for itself. No gimmicks, no clutter, just great food made to look as good as it tastes.
Great delis are about the people as much as the food. We filmed pieces to camera alongside the build, giving Silvers a voice and a face, not just a feed full of pretty sandwiches. It's the kind of content that helps customers feel like they already know you before they walk through the door.
Silvers Deli
The Solution
Every shoot was planned to work hard beyond a single post. Each day gave Silvers a bank of footage - hero shots, cutaways and process clips - that could be cut and re-cut across reels, stories and ads for weeks afterwards. Less time on set, more content in the bank.
React Native Motion Analysis API Machine Learning Cloud Architecture
Why it works Because it started as a friendship built on doing good work together. We understand what Silvers stands for, how they talk, and what makes their food different. That shared history means less explaining and more making - and content that feels genuinely theirs.
Silvers Deli
Silvers Deli
Performance Results
What that means for you If you run a food business that's obsessive about the details, we'd love to bring that same care to your content. Whether we meet on a collab, a shoot day or over a sandwich, the aim is always the same - show people exactly why you're worth the trip. Got something worth shouting about? Let's talk.
User Engagement
Daily active users
Feature Adoption
Users utilizing advanced analytics
Performance Impact
Users report improved training efficiency
Silvers Deli
Final thoughts
The Stride Apex digital platform demonstrates how thoughtful digital product design can enhance physical products. By creating an intuitive interface for complex technology, we've helped transform smart athletic wear from a novelty into an essential training tool.
Silvers Deli
Rachel Chen
Marcus Thompson
Dr. Sarah Williams
David Park
Digital Product Lead
UX Director
Data Scientist
Technical Architect
Previous Project
Next Project
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…