Curious Coffee
Socials, video, marketing
Web Design
Digital Campaign
Branding
Two brands, one big-hearted founder
Curious Coffee
Client
Released
October 5, 2026
Timeframe
Project Type
Socials, video, marketing
Technology
Two brands, one big-hearted founder
Overview
Curious Brownie Co bakes and sends brownies nationwide, and supplies coffee shops up and down the country. Curious Coffee Co runs neighbourhood coffee shops around York, roasts its own coffee, and sells those brownies over the counter. They're two different businesses with two different audiences, but the same personality runs through both - generous, a bit cheeky, and properly local. Our job is to make sure that comes through everywhere, while each brand still gets the attention it deserves.
Every studio has a client they'd happily work with forever. For us, that's Eddie. We started working together at the beginning of 2026, and in that time Curious has gone from a client to something that feels a lot more like a shared project. Eddie trusts us, lets us run with ideas, and cares about his customers as much as we care about the work. That combination makes for good content.
Two brands, one big-hearted founder
The Challenge
We look after social across both brands, from the plan right through to the post. That covers content, captions, scheduling and regular performance reporting, so Eddie can see exactly what's working and why. We've been bringing the brands closer together too - simplifying accounts, sharing content between them, and building one joined-up voice instead of several smaller ones talking over each other.
Good content travels. One of our reels, shot during the summer heatwave, was picked up by the York Press - the kind of reach you can't buy, earned by giving people something they actually wanted to watch and share. When the news broke that Curious Coffee was taking over the old Boots site in Clifton, the excitement around it showed how much the city already cares about the brand.
Two brands, one big-hearted founder
The Solution
Curious doesn't stand still, so neither do we. Alongside social, we've worked on the Curious Brownie website - the Our Story page in Eddie's own voice, menu content and navigation - and built a marketing plan covering email, retargeting and content calendars. As new shops open, we're there to help launch them and make sure each one feels like part of the family from day one.
Why it works - because it's built on trust. Eddie knows his customers better than anyone, and we know how to turn that into content people stop scrolling for. He brings the brownies, the coffee and the big ideas. We bring the cameras, the plan and the follow-through. Nobody's precious, everyone's honest, and the work is better for it.
Two brands, one big-hearted founder
Two brands, one big-hearted founder
Performance Results
[Results - add your numbers here] [e.g. follower growth on @curiouscoffeecoyork, engagement or reach before and after we took over, York Press coverage, sales around launches.]
If you're an independent food or drink business with real personality, we'd love to do for you what we've done with Curious - get to know you properly, find what makes you different, and make sure the people around you can't help but notice.Come and say hello. We'll bring the coffee.
Two brands, one big-hearted founder
Final thoughts
Two brands, one big-hearted founder
Credits
Previous Project
Next Project
Curious Coffee
Socials, video, marketing
Web Design
Digital Campaign
Branding
Two brands, one big-hearted founder
Curious Coffee
Client
Released
October 5, 2026
Timeframe
Project Type
Socials, video, marketing
Technology
Two brands, one big-hearted founder
Overview
Curious Brownie Co bakes and sends brownies nationwide, and supplies coffee shops up and down the country. Curious Coffee Co runs neighbourhood coffee shops around York, roasts its own coffee, and sells those brownies over the counter. They're two different businesses with two different audiences, but the same personality runs through both - generous, a bit cheeky, and properly local. Our job is to make sure that comes through everywhere, while each brand still gets the attention it deserves.
Every studio has a client they'd happily work with forever. For us, that's Eddie. We started working together at the beginning of 2026, and in that time Curious has gone from a client to something that feels a lot more like a shared project. Eddie trusts us, lets us run with ideas, and cares about his customers as much as we care about the work. That combination makes for good content.
Two brands, one big-hearted founder
The Challenge
We look after social across both brands, from the plan right through to the post. That covers content, captions, scheduling and regular performance reporting, so Eddie can see exactly what's working and why. We've been bringing the brands closer together too - simplifying accounts, sharing content between them, and building one joined-up voice instead of several smaller ones talking over each other.
Good content travels. One of our reels, shot during the summer heatwave, was picked up by the York Press - the kind of reach you can't buy, earned by giving people something they actually wanted to watch and share. When the news broke that Curious Coffee was taking over the old Boots site in Clifton, the excitement around it showed how much the city already cares about the brand.
Two brands, one big-hearted founder
The Solution
Curious doesn't stand still, so neither do we. Alongside social, we've worked on the Curious Brownie website - the Our Story page in Eddie's own voice, menu content and navigation - and built a marketing plan covering email, retargeting and content calendars. As new shops open, we're there to help launch them and make sure each one feels like part of the family from day one.
Why it works - because it's built on trust. Eddie knows his customers better than anyone, and we know how to turn that into content people stop scrolling for. He brings the brownies, the coffee and the big ideas. We bring the cameras, the plan and the follow-through. Nobody's precious, everyone's honest, and the work is better for it.
Two brands, one big-hearted founder
Two brands, one big-hearted founder
Performance Results
[Results - add your numbers here] [e.g. follower growth on @curiouscoffeecoyork, engagement or reach before and after we took over, York Press coverage, sales around launches.]
If you're an independent food or drink business with real personality, we'd love to do for you what we've done with Curious - get to know you properly, find what makes you different, and make sure the people around you can't help but notice.Come and say hello. We'll bring the coffee.
Two brands, one big-hearted founder
Final thoughts
Two brands, one big-hearted founder
Previous Project
Next Project
Curious Coffee
Socials, video, marketing
Web Design
Digital Campaign
Branding
Two brands, one big-hearted founder
Curious Coffee
Two brands, one big-hearted founder
Overview
Curious Brownie Co bakes and sends brownies nationwide, and supplies coffee shops up and down the country. Curious Coffee Co runs neighbourhood coffee shops around York, roasts its own coffee, and sells those brownies over the counter. They're two different businesses with two different audiences, but the same personality runs through both - generous, a bit cheeky, and properly local. Our job is to make sure that comes through everywhere, while each brand still gets the attention it deserves.
Every studio has a client they'd happily work with forever. For us, that's Eddie. We started working together at the beginning of 2026, and in that time Curious has gone from a client to something that feels a lot more like a shared project. Eddie trusts us, lets us run with ideas, and cares about his customers as much as we care about the work. That combination makes for good content.
Two brands, one big-hearted founder
The Challenge
We look after social across both brands, from the plan right through to the post. That covers content, captions, scheduling and regular performance reporting, so Eddie can see exactly what's working and why. We've been bringing the brands closer together too - simplifying accounts, sharing content between them, and building one joined-up voice instead of several smaller ones talking over each other.
Good content travels. One of our reels, shot during the summer heatwave, was picked up by the York Press - the kind of reach you can't buy, earned by giving people something they actually wanted to watch and share. When the news broke that Curious Coffee was taking over the old Boots site in Clifton, the excitement around it showed how much the city already cares about the brand.
Two brands, one big-hearted founder
The Solution
Curious doesn't stand still, so neither do we. Alongside social, we've worked on the Curious Brownie website - the Our Story page in Eddie's own voice, menu content and navigation - and built a marketing plan covering email, retargeting and content calendars. As new shops open, we're there to help launch them and make sure each one feels like part of the family from day one.
Why it works - because it's built on trust. Eddie knows his customers better than anyone, and we know how to turn that into content people stop scrolling for. He brings the brownies, the coffee and the big ideas. We bring the cameras, the plan and the follow-through. Nobody's precious, everyone's honest, and the work is better for it.
Two brands, one big-hearted founder
Two brands, one big-hearted founder
Performance Results
[Results - add your numbers here] [e.g. follower growth on @curiouscoffeecoyork, engagement or reach before and after we took over, York Press coverage, sales around launches.]
If you're an independent food or drink business with real personality, we'd love to do for you what we've done with Curious - get to know you properly, find what makes you different, and make sure the people around you can't help but notice.Come and say hello. We'll bring the coffee.
Two brands, one big-hearted founder
Final thoughts
Two brands, one big-hearted founder
Previous Project
Next Project
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…