Bettys and Taylors

Web Design
Man wearing VR glasses

Bettys and Taylors

Bettys and Taylors
Client
Released
October 5, 2016
Timeframe
Project Type
Technology
Bettys and Taylors

Overview

For over a hundred years, Bettys has been part of Yorkshire life - the queue outside on a Saturday, the white tablecloths, the cakes in the window. Alongside it sits Taylors of Harrogate and Yorkshire Tea, brands that people feel a genuine sense of ownership over. That's a lot of history to look after. Our job has never been to reinvent it. It's to capture the class, the warmth and the quiet confidence that's already there, and show it off properly.
Ten years with one of Yorkshire's best-loved family businesses Some brands you work for. Bettys & Taylors is one you grow alongside. Paul has been working on projects with the group since 2016, and today that relationship sits at the heart of Black Butter. Ten years on, it's still one of the clients we're proudest to stand next to.
Bettys and Taylors

The Challenge

Loyalty runs deep at Bettys & Taylors. Staff stay for decades, customers come back for generations, and the business holds onto the people it trusts. We've been lucky to earn some of that trust ourselves. Over the years we've filmed in the branches, the bakery and the Cookery School, worked on brand collaborations, and built relationships with the team that have carried us from one project to the next - often through word of mouth inside the business rather than a formal pitch.
In 2026 we were asked to mark a change in leadership with a film that celebrated the business and welcomed in a new era. Rather than a straight interview, we built the whole thing around a relay. A silver cloche leaves a back-of-house kitchen and is passed hand to hand - through the bakery, the delivery vans and every branch, from Harrogate and Harlow Carr to York, Ilkley and Northallerton - before landing with the new Managing Director. Two days of filming, every corner of the business included, and a film that made colleagues across the group feel part of the moment.
Bettys and Taylors

The Solution

Taylors Connected is the group's annual get-together for its people. We were there to capture it, then cut hours of footage down into a short highlight film built around what the business cares about most - its people, its products and doing things the right way.

[Add further projects here] [e.g. the Cookery School tea and smoked salmon collaboration, seasonal campaigns, product launches, or anything from 2016 onwards you'd like to shout about.]

Bettys and Taylors

Bettys and Taylors

Performance Results

Ten years in, we know the buildings, the people and the standards. We know which doors open at what time, where cameras can and can't go in a working bakery, and how to film a busy branch without getting in the way of service. That means less hand-holding for the team, fewer surprises on the day, and work that feels like Bettys & Taylors because it's made by people who genuinely understand it.
Man wearing VR glasses

0

0

0

Whether you're a century-old institution or a brand just getting started, we bring the same care. We take the time to understand what makes you special, and then we make sure everyone else can see it too.If you've got a story worth telling properly, we'd love to hear it.

Bettys and Taylors

Final thoughts

Bettys and Taylors

Credits

Next Project

More Projects

Bettys and Taylors

Web Design
Man wearing VR glasses

Bettys and Taylors

Bettys and Taylors
Client
Released
October 5, 2016
Timeframe
Project Type
Technology
Bettys and Taylors

Overview

For over a hundred years, Bettys has been part of Yorkshire life - the queue outside on a Saturday, the white tablecloths, the cakes in the window. Alongside it sits Taylors of Harrogate and Yorkshire Tea, brands that people feel a genuine sense of ownership over. That's a lot of history to look after. Our job has never been to reinvent it. It's to capture the class, the warmth and the quiet confidence that's already there, and show it off properly.
Ten years with one of Yorkshire's best-loved family businesses Some brands you work for. Bettys & Taylors is one you grow alongside. Paul has been working on projects with the group since 2016, and today that relationship sits at the heart of Black Butter. Ten years on, it's still one of the clients we're proudest to stand next to.
Bettys and Taylors

The Challenge

Loyalty runs deep at Bettys & Taylors. Staff stay for decades, customers come back for generations, and the business holds onto the people it trusts. We've been lucky to earn some of that trust ourselves. Over the years we've filmed in the branches, the bakery and the Cookery School, worked on brand collaborations, and built relationships with the team that have carried us from one project to the next - often through word of mouth inside the business rather than a formal pitch.
In 2026 we were asked to mark a change in leadership with a film that celebrated the business and welcomed in a new era. Rather than a straight interview, we built the whole thing around a relay. A silver cloche leaves a back-of-house kitchen and is passed hand to hand - through the bakery, the delivery vans and every branch, from Harrogate and Harlow Carr to York, Ilkley and Northallerton - before landing with the new Managing Director. Two days of filming, every corner of the business included, and a film that made colleagues across the group feel part of the moment.
Bettys and Taylors

The Solution

Taylors Connected is the group's annual get-together for its people. We were there to capture it, then cut hours of footage down into a short highlight film built around what the business cares about most - its people, its products and doing things the right way.

[Add further projects here] [e.g. the Cookery School tea and smoked salmon collaboration, seasonal campaigns, product launches, or anything from 2016 onwards you'd like to shout about.]

Bettys and Taylors

Bettys and Taylors

Performance Results

Ten years in, we know the buildings, the people and the standards. We know which doors open at what time, where cameras can and can't go in a working bakery, and how to film a busy branch without getting in the way of service. That means less hand-holding for the team, fewer surprises on the day, and work that feels like Bettys & Taylors because it's made by people who genuinely understand it.
Man wearing VR glasses

0

0

0

Whether you're a century-old institution or a brand just getting started, we bring the same care. We take the time to understand what makes you special, and then we make sure everyone else can see it too.If you've got a story worth telling properly, we'd love to hear it.

Bettys and Taylors

Final thoughts

Bettys and Taylors

Credits

Next Project

More Projects

Bettys and Taylors

Web Design
Man wearing VR glasses

Bettys and Taylors

Bettys and Taylors
Client
Released
Oct 5, 2016
Timeframe
Project Type
Technology
Bettys and Taylors

Overview

For over a hundred years, Bettys has been part of Yorkshire life - the queue outside on a Saturday, the white tablecloths, the cakes in the window. Alongside it sits Taylors of Harrogate and Yorkshire Tea, brands that people feel a genuine sense of ownership over. That's a lot of history to look after. Our job has never been to reinvent it. It's to capture the class, the warmth and the quiet confidence that's already there, and show it off properly.
Ten years with one of Yorkshire's best-loved family businesses Some brands you work for. Bettys & Taylors is one you grow alongside. Paul has been working on projects with the group since 2016, and today that relationship sits at the heart of Black Butter. Ten years on, it's still one of the clients we're proudest to stand next to.
Bettys and Taylors

The Challenge

Loyalty runs deep at Bettys & Taylors. Staff stay for decades, customers come back for generations, and the business holds onto the people it trusts. We've been lucky to earn some of that trust ourselves. Over the years we've filmed in the branches, the bakery and the Cookery School, worked on brand collaborations, and built relationships with the team that have carried us from one project to the next - often through word of mouth inside the business rather than a formal pitch.
In 2026 we were asked to mark a change in leadership with a film that celebrated the business and welcomed in a new era. Rather than a straight interview, we built the whole thing around a relay. A silver cloche leaves a back-of-house kitchen and is passed hand to hand - through the bakery, the delivery vans and every branch, from Harrogate and Harlow Carr to York, Ilkley and Northallerton - before landing with the new Managing Director. Two days of filming, every corner of the business included, and a film that made colleagues across the group feel part of the moment.
Bettys and Taylors

The Solution

Taylors Connected is the group's annual get-together for its people. We were there to capture it, then cut hours of footage down into a short highlight film built around what the business cares about most - its people, its products and doing things the right way.

[Add further projects here] [e.g. the Cookery School tea and smoked salmon collaboration, seasonal campaigns, product launches, or anything from 2016 onwards you'd like to shout about.]

Bettys and Taylors

Bettys and Taylors

Performance Results

Ten years in, we know the buildings, the people and the standards. We know which doors open at what time, where cameras can and can't go in a working bakery, and how to film a busy branch without getting in the way of service. That means less hand-holding for the team, fewer surprises on the day, and work that feels like Bettys & Taylors because it's made by people who genuinely understand it.
Man wearing VR glasses

0

0

0

Whether you're a century-old institution or a brand just getting started, we bring the same care. We take the time to understand what makes you special, and then we make sure everyone else can see it too.If you've got a story worth telling properly, we'd love to hear it.

Bettys and Taylors

Final thoughts

Bettys and Taylors

Credits

Previous Project
Next Project

More Projects

We transform brands.
Your success is next.

If you’re ready for your content to look as
good as your work, let’s talk.

Email us hello@blackbutter.co.uk or…

Team working in an office watching at a presentation

We transform brands.
Your success is next.

If you’re ready for your content to look as
good as your work, let’s talk.

Email us hello@blackbutter.co.uk or…

Team working in an office watching at a presentation

We transform brands.
Your success is next.

If you’re ready for your content to look as
good as your work, let’s talk.

Email us hello@blackbutter.co.uk or…

Team working in an office watching at a presentation

© 2025 BlackButter™. All rights reserved.

© 2025 BlackButter™. All rights reserved.