Get Baked
The Home of Bruce
Branding
Digital Campaign
Web Design
Mobile App
3D Design
Get Baked
Get Baked
Founded by Rich Myers. The most insane bakery brand thats still thriving!
Client
Released
December 12, 2024
Timeframe
18 months
Project Type
The Home of Bruce
Technology
Industrial Design 3D Printing Electronics Integration Optical Engineering
Get Baked
Overview
Get Baked already had a loyal, opinionated audience. The job was to give it content that lived up to the hype. That meant high-quality photography and video, shot and produced in-house, built around the brand's personality rather than a generic food content playbook. Every post had to earn its place in a feed full of people who'd happily tell you when you'd missed the mark.
Before Black Butter had a name, our founder Paul spent 18 months inside Get Baked - one of the UK's loudest, most-loved bakery brands. Not as an agency looking in from the outside, but as part of the team, doing whatever the business needed on any given day. A lot of how we work today was learned right there, in the thick of it.
Get Baked
The Challenge
Bruce, Bertha and Bert A big part of those 18 months was brand work. Paul helped rebrand Bruce, then carried that thinking through to the launch of Bertha and Bert - shaping the look, the content and the noise around them so they landed with an audience that already cared a lot about what Get Baked put out.
Collaborations with big names Some of Get Baked's biggest moments were its collabs, and Paul helped launch several of them, including Fortnum & Mason, Russell & Atwell and ManiLife. Working with established names means balancing two brands, two audiences and two sets of expectations - and making the finished thing feel natural to both.
Get Baked
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
Industrial Design 3D Printing Electronics Integration Optical Engineering
Luca in Colombia When the story took the team to Colombia to the home of our Chocolate, Paul went along to document it. Documentary-style video, shot on the ground, following Luca and showing the people and places behind the product. It's the kind of content that gives a brand real depth, and gives people a reason to care beyond what's on the plate.
Get Baked
Get Baked
Performance Results
Weight Reduction
Lighter than leading competitors
User Comfort
Positive comfort ratings in extended sessions
Market Impact
Market share captured in first quarter
The tech guy, the social guy, the video guy, the comms guyIn a fast-growing brand, job titles don't count for much. Across the business, Paul was the tech guy, the social guy, the video guy and the comms guy - often all in the same afternoon. It was a crash course in how food brands actually run day to day, and proof that content only works when it fits the wider business around it.
Get Baked
Final thoughts
What that means for you That experience is where Black Butter comes from. We don't just turn up, shoot and leave. We understand stock, launches, staffing, deadlines and the pressure of keeping an audience happy week after week. We know what it takes for content to genuinely work for a food brand, because we've been on the inside of one. If you're building something people talk about, we'd love to help you tell the story.
Get Baked
Credits
Paul Wilson
The tech guy, the social guy, the video guy, the comms guy
Previous Project
Next Project
Get Baked
The Home of Bruce
Branding
Digital Campaign
Web Design
Mobile App
3D Design
Get Baked
Get Baked
Founded by Rich Myers. The most insane bakery brand thats still thriving!
Client
Released
December 12, 2024
Timeframe
18 months
Project Type
The Home of Bruce
Technology
Industrial Design 3D Printing Electronics Integration Optical Engineering
Get Baked
Overview
Get Baked already had a loyal, opinionated audience. The job was to give it content that lived up to the hype. That meant high-quality photography and video, shot and produced in-house, built around the brand's personality rather than a generic food content playbook. Every post had to earn its place in a feed full of people who'd happily tell you when you'd missed the mark.
Before Black Butter had a name, our founder Paul spent 18 months inside Get Baked - one of the UK's loudest, most-loved bakery brands. Not as an agency looking in from the outside, but as part of the team, doing whatever the business needed on any given day. A lot of how we work today was learned right there, in the thick of it.
Get Baked
The Challenge
Bruce, Bertha and Bert A big part of those 18 months was brand work. Paul helped rebrand Bruce, then carried that thinking through to the launch of Bertha and Bert - shaping the look, the content and the noise around them so they landed with an audience that already cared a lot about what Get Baked put out.
Collaborations with big names Some of Get Baked's biggest moments were its collabs, and Paul helped launch several of them, including Fortnum & Mason, Russell & Atwell and ManiLife. Working with established names means balancing two brands, two audiences and two sets of expectations - and making the finished thing feel natural to both.
Get Baked
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
Industrial Design 3D Printing Electronics Integration Optical Engineering
Luca in Colombia When the story took the team to Colombia to the home of our Chocolate, Paul went along to document it. Documentary-style video, shot on the ground, following Luca and showing the people and places behind the product. It's the kind of content that gives a brand real depth, and gives people a reason to care beyond what's on the plate.
Get Baked
Get Baked
Performance Results
Weight Reduction
Lighter than leading competitors
User Comfort
Positive comfort ratings in extended sessions
Market Impact
Market share captured in first quarter
The tech guy, the social guy, the video guy, the comms guyIn a fast-growing brand, job titles don't count for much. Across the business, Paul was the tech guy, the social guy, the video guy and the comms guy - often all in the same afternoon. It was a crash course in how food brands actually run day to day, and proof that content only works when it fits the wider business around it.
Get Baked
Final thoughts
What that means for you That experience is where Black Butter comes from. We don't just turn up, shoot and leave. We understand stock, launches, staffing, deadlines and the pressure of keeping an audience happy week after week. We know what it takes for content to genuinely work for a food brand, because we've been on the inside of one. If you're building something people talk about, we'd love to help you tell the story.
Get Baked
Paul Wilson
The tech guy, the social guy, the video guy, the comms guy
Previous Project
Next Project
Get Baked
The Home of Bruce
Branding
Digital Campaign
Web Design
Mobile App
3D Design
Get Baked
Get Baked
Founded by Rich Myers. The most insane bakery brand thats still thriving!
Client
Released
Dec 12, 2024
Timeframe
18 months
Project Type
The Home of Bruce
Technology
Industrial Design 3D Printing Electronics Integration Optical Engineering
Get Baked
Overview
Get Baked already had a loyal, opinionated audience. The job was to give it content that lived up to the hype. That meant high-quality photography and video, shot and produced in-house, built around the brand's personality rather than a generic food content playbook. Every post had to earn its place in a feed full of people who'd happily tell you when you'd missed the mark.
Before Black Butter had a name, our founder Paul spent 18 months inside Get Baked - one of the UK's loudest, most-loved bakery brands. Not as an agency looking in from the outside, but as part of the team, doing whatever the business needed on any given day. A lot of how we work today was learned right there, in the thick of it.
Get Baked
The Challenge
Bruce, Bertha and Bert A big part of those 18 months was brand work. Paul helped rebrand Bruce, then carried that thinking through to the launch of Bertha and Bert - shaping the look, the content and the noise around them so they landed with an audience that already cared a lot about what Get Baked put out.
Collaborations with big names Some of Get Baked's biggest moments were its collabs, and Paul helped launch several of them, including Fortnum & Mason, Russell & Atwell and ManiLife. Working with established names means balancing two brands, two audiences and two sets of expectations - and making the finished thing feel natural to both.
Get Baked
The Solution
We developed a revolutionary weight distribution system that reduces pressure points and fatigue. The passive cooling architecture maintains optimal operating temperature without adding bulk, while our quick-release mechanisms allow for easy adjustments and maintenance.
Industrial Design 3D Printing Electronics Integration Optical Engineering
Luca in Colombia When the story took the team to Colombia to the home of our Chocolate, Paul went along to document it. Documentary-style video, shot on the ground, following Luca and showing the people and places behind the product. It's the kind of content that gives a brand real depth, and gives people a reason to care beyond what's on the plate.
Get Baked
Get Baked
Performance Results
Weight Reduction
Lighter than leading competitors
User Comfort
Positive comfort ratings in extended sessions
Market Impact
Market share captured in first quarter
The tech guy, the social guy, the video guy, the comms guyIn a fast-growing brand, job titles don't count for much. Across the business, Paul was the tech guy, the social guy, the video guy and the comms guy - often all in the same afternoon. It was a crash course in how food brands actually run day to day, and proof that content only works when it fits the wider business around it.
Get Baked
Final thoughts
What that means for you That experience is where Black Butter comes from. We don't just turn up, shoot and leave. We understand stock, launches, staffing, deadlines and the pressure of keeping an audience happy week after week. We know what it takes for content to genuinely work for a food brand, because we've been on the inside of one. If you're building something people talk about, we'd love to help you tell the story.
Get Baked
Paul Wilson
The tech guy, the social guy, the video guy, the comms guy
Previous Project
Next Project
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…