Haircare for kids
Digital Product Configurator
Branding
UI/UX
Web Design
Framer Development
Airheads
Haircare for kids
A hair brand, a two-day shoot, and a bald man behind the camera. Let's address the obvious first. When a children's hair dryer brand asked us to help with their big product shoot, the irony wasn't lost on anyone. Our founder Paul hasn't needed a hair dryer in quite some time. But it turns out you don't need a full head of hair to know how to make one look good on camera - you just need a sharp eye, a steady hand and a sense of humour. We brought all three.
Client
Hoekstra Studio
Released
October 3, 2026
Timeframe
3 months
Project Type
Digital Product Configurator
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Airheads
Overview
Over two days of shooting, we worked alongside video production company Orillo Films as part of a bigger crew. While Orillo focused on the motion side, we took charge of stills photography and behind-the-scenes content - capturing the product, the people and everything that went into making the shoot happen. Working as part of a larger team means fitting in, keeping pace and making sure everyone gets what they need from the day, without getting in each other's way.
The brief Airheads makes hair dryers designed just for kids - fun, friendly and built to turn a bedtime battle into something children actually enjoy. That's a product that needs to look playful and trustworthy at the same time. Parents want to know it's safe and well made. Kids want to know it's fun. The imagery had to speak to both.
Airheads
The Challenge
Product photography for a brand like Airheads has to work hard. Every image needs to show off the design, the colours and the personality of the product, while being flexible enough to use across the website, social, ads and retail listings. We shot with all of that in mind, so the brand walked away with a library of images ready to go wherever they're needed.
The making-of is often as interesting as the finished thing. Our behind-the-scenes content gave Airheads a look at the shoot that feels real and relaxed - the setups, the people and the fun on set. It's the kind of content audiences love, and it gives a brand plenty more to post long after the main campaign goes live.
Airheads
The Solution
What that means for you Whether you need us to run the whole shoot or slot in alongside your existing crew, we're easy to work with and we always deliver. And if we can make hair dryers look this good without any hair of our own, imagine what we can do with your product. Got a shoot coming up? Let's talk.
Next.js Three.js Shopify Custom 3D Rendering API
Airheads
Airheads
Performance Results
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Airheads
Final thoughts
Airheads
Credits
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
Haircare for kids
Digital Product Configurator
Branding
UI/UX
Web Design
Framer Development
Airheads
Haircare for kids
A hair brand, a two-day shoot, and a bald man behind the camera. Let's address the obvious first. When a children's hair dryer brand asked us to help with their big product shoot, the irony wasn't lost on anyone. Our founder Paul hasn't needed a hair dryer in quite some time. But it turns out you don't need a full head of hair to know how to make one look good on camera - you just need a sharp eye, a steady hand and a sense of humour. We brought all three.
Client
Hoekstra Studio
Released
October 3, 2026
Timeframe
3 months
Project Type
Digital Product Configurator
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Airheads
Overview
Over two days of shooting, we worked alongside video production company Orillo Films as part of a bigger crew. While Orillo focused on the motion side, we took charge of stills photography and behind-the-scenes content - capturing the product, the people and everything that went into making the shoot happen. Working as part of a larger team means fitting in, keeping pace and making sure everyone gets what they need from the day, without getting in each other's way.
The brief Airheads makes hair dryers designed just for kids - fun, friendly and built to turn a bedtime battle into something children actually enjoy. That's a product that needs to look playful and trustworthy at the same time. Parents want to know it's safe and well made. Kids want to know it's fun. The imagery had to speak to both.
Airheads
The Challenge
Product photography for a brand like Airheads has to work hard. Every image needs to show off the design, the colours and the personality of the product, while being flexible enough to use across the website, social, ads and retail listings. We shot with all of that in mind, so the brand walked away with a library of images ready to go wherever they're needed.
The making-of is often as interesting as the finished thing. Our behind-the-scenes content gave Airheads a look at the shoot that feels real and relaxed - the setups, the people and the fun on set. It's the kind of content audiences love, and it gives a brand plenty more to post long after the main campaign goes live.
Airheads
The Solution
What that means for you Whether you need us to run the whole shoot or slot in alongside your existing crew, we're easy to work with and we always deliver. And if we can make hair dryers look this good without any hair of our own, imagine what we can do with your product. Got a shoot coming up? Let's talk.
Next.js Three.js Shopify Custom 3D Rendering API
Airheads
Airheads
Performance Results
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Airheads
Final thoughts
Airheads
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
Haircare for kids
Digital Product Configurator
Branding
UI/UX
Web Design
Framer Development
Airheads
Haircare for kids
A hair brand, a two-day shoot, and a bald man behind the camera. Let's address the obvious first. When a children's hair dryer brand asked us to help with their big product shoot, the irony wasn't lost on anyone. Our founder Paul hasn't needed a hair dryer in quite some time. But it turns out you don't need a full head of hair to know how to make one look good on camera - you just need a sharp eye, a steady hand and a sense of humour. We brought all three.
Client
Hoekstra Studio
Released
Oct 3, 2026
Timeframe
3 months
Project Type
Digital Product Configurator
Technology
Next.js Three.js Shopify Custom 3D Rendering API
Airheads
Overview
Over two days of shooting, we worked alongside video production company Orillo Films as part of a bigger crew. While Orillo focused on the motion side, we took charge of stills photography and behind-the-scenes content - capturing the product, the people and everything that went into making the shoot happen. Working as part of a larger team means fitting in, keeping pace and making sure everyone gets what they need from the day, without getting in each other's way.
The brief Airheads makes hair dryers designed just for kids - fun, friendly and built to turn a bedtime battle into something children actually enjoy. That's a product that needs to look playful and trustworthy at the same time. Parents want to know it's safe and well made. Kids want to know it's fun. The imagery had to speak to both.
Airheads
The Challenge
Product photography for a brand like Airheads has to work hard. Every image needs to show off the design, the colours and the personality of the product, while being flexible enough to use across the website, social, ads and retail listings. We shot with all of that in mind, so the brand walked away with a library of images ready to go wherever they're needed.
The making-of is often as interesting as the finished thing. Our behind-the-scenes content gave Airheads a look at the shoot that feels real and relaxed - the setups, the people and the fun on set. It's the kind of content audiences love, and it gives a brand plenty more to post long after the main campaign goes live.
Airheads
The Solution
What that means for you Whether you need us to run the whole shoot or slot in alongside your existing crew, we're easy to work with and we always deliver. And if we can make hair dryers look this good without any hair of our own, imagine what we can do with your product. Got a shoot coming up? Let's talk.
Next.js Three.js Shopify Custom 3D Rendering API
Airheads
Airheads
Performance Results
Engagement
Increase in international orders
Customer Satisfaction
Confidence in custom configurations
Digital Impact
Increase in average order value
Airheads
Final thoughts
Airheads
Lisa van der Meer
Thomas Bakker
Niels Jensen
Sarah Bloom
Project Lead
3D Technical Lead
Senior UX Designer
Interface Designer
Previous Project
Next Project
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…
We transform brands.
Your success is next.
If you’re ready for your content to look as
good as your work, let’s talk.
Email us hello@blackbutter.co.uk or…